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In the competitive world of global toy retail, individual brands often struggle to achieve the scale and visibility needed for international success. Recognizing this challenge, Puff Media launched the Puff Toy Alliance in 2025—a groundbreaking industry coalition that brings together over 40 Chinese toy and blind box brands under a unified platform for global growth. The Alliance represents a fundamental shift from zero-sum competition to collaborative expansion. Rather than each brand struggling independently to build international distribution, marketing capabilities, and creator relationships, Alliance members pool resources, share intelligence, and coordinate…